1. In our relations with our partners it is useful to use an assertive communication because it's based on mutual respect.
2. -We can prepare for that by being assertive means communicating with others in a direct and honest, by standing up for what we want, we can often win people over to our point, our convictions.
-Have a solid inner confidence
-Say 'NO' when appropriate
-Recognise our own limitations
-Admit mistakes readily
-Exhibit empathy
-Deal with our partners more effectively
-Developing rapport
-Nurturing relationship